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Stick to Life Program

“Stick to Life” is a sticker campaign addressing male depression and suicide on Prince Edward Island. It was developed by the Prince Edward Island Suicide Prevention Committee; a committee of the Canadian Mental Health Association/PEI Division. This committee is dedicated to reducing the suicide rate and lessening the impact of completed suicide on PEI.

If you are visiting this website, you may have been encouraged to do so after seeing this sticker.  Perhaps you could see some of yourself in some of the symptoms listed. We are here to help.

 SticktoLifeStickerThe symptoms listed on the sticker are some of the major symptoms of depression. Depression is a brain illness. It is highly treatable, but if left untreated, it can lead to ongoing distress and in some cases, suicidal crisis. We hope to connect you to support in an effort to prevent a crisis.

PEI Suicide Prevention Committee member, Dr. Edward Hansen, says “Men are particularly at risk of suicide, not only because they are less likely to recognize symptoms of depression, but also because they are less inclined to seek support.”

On PEI, working-aged males often struggle with mental health issues in isolation. Becoming isolated or cut off from other people is a huge risk factor for men. Dr. Don McCreary from the Toronto Men’s Health Network says “we have a culture in our society that men have to be tough, men have to be strong,” and so for some, admitting feelings of sadness or hopelessness can be difficult.

Admitting physical symptoms might be easier, but still – many men don’t learn the physical signs of being in crisis because they were never told that it could happen to them.

PEI’s Suicide Prevention Committee would like to thank the partners involved in the Stick to Life campaign: the Canadian Mental Health Association/PEI Division, the PEI Department of Health and the PEI Liquor Control Commission.




Are You In Crisis?

Thinking About Suicide?

You are not alone.  Many people have thoughts of suicide, for a variety of reasons. Having thoughts of suicide is not abnormal, but it is serious.  You’re probably feeling confused and overwhelmed about a lot of things right now. You may think that the situation is hopeless and that you have nowhere to turn, but help is available.

Concerned About Someone At Risk

Helping someone through a suicidal crisis isn’t easy. People are often uncomfortable talking about suicide so they may avoid the topic altogether. However, research has shown that the best way to prevent suicide is by talking about it openly, directly, and respectfully.

Depression and Other Major Risk Factors

A recent study in New Brunswick found that the main factors leading to male suicide include; deepening depression, increased drinking, marriage and relationship problems, problem gambling, declining physical health and loss of freedom, including trouble with the law.

Grief After Suicide

We provide information to survivors after a completed suicide, including a Survivors of Suicide Information Kit. In addition, CMHA’s Resource library has a variety of books, videos and pamphlets that may be helpful in the aftermath of suicide.

Stick to Life Toolbox

Because suicidal thoughts tend to stick around until something is done about them, it is best to get help as soon as possible. Sometimes, it can take reaching out for help over and over again, in order to find the right fit. This may take a lot of effort and courage, but the following list of phone numbers and websites should help kick-start the process.

Warning Signs for Suicide

In many cases, suicide happens because the warning signs for depression and suicide are missed, avoided or ignored. If we can recognize the warning signs and get the help we need, we are more likely to prevent suicide. The list below contains common signs and personal changes that may suggest a person is at risk of suicide.