Sam Roberts Band, Dean Brody, Cadence Weapon, Dear Rouge and more to play first-ever
Canada Day House Party, presented by AIR MILES
Join all-Canadian lineup of musicians for virtual Canada Day celebration on July 1 at CanadaDayHouseParty.ca
Toronto, June 16, 2020 – On July 1, iconic Canadian rockers Sam Roberts Band will perform alongside a diverse, all-Canadian lineup at the first-ever virtual Canada Day House Party, presented by AIR MILES and benefitting the Canadian Mental Health
Association (CMHA). The interactive six-hour festival, announced today by FRC Marketing and partners Proof Experiences and
Noisemaker Management, will bring together Canadian musicians, celebrities, contests, giveaways, recipes, games and more
to celebrate Canada Day 2020 – and Canadians can watch it all from the comfort of their own homes at
With portions of the virtual show being broadcast live from Paris, Ontario, the event brings together an impressive lineup of
performers as diverse in talent and backgrounds as the country they call home. While July 1 celebrations may look a little
different this year thanks to Canadians doing their part to stay home and practice safe social distancing, Canada Day House
Party presented by AIR MILES provides a platform and forum for all Canadians to come together to celebrate Canada Day.
“The past few months have been incredibly challenging for a lot of Canadians, and we wanted to give everyone an opportunity
to come together as a country under one ‘virtual’ roof,” said Kevin Goodman, Chief Entertainment Officer at FRC Marketing.
“The Canada Day House Party will do just that. This is about bringing everything Canadians love about music festivals onto
one digital platform that we can all enjoy for a good cause, while staying safe at home.”
Leading up to and throughout the event, viewers can make donations to the CMHA online and/or through text-to-donate,
to support important mental health programs and services in local communities across Canada. Also, thanks to event
partner Roots Canada, fans will also have the opportunity to purchase VIP “Care Packs” leading up to and on event day.
Each pack will come with a limited-edition Roots x CDHP branded t-shirt as well as a $10 donation to the CMHA. READ MORE….