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Moo Let’s Talk
Join Us for The 8th Annual Moo Let’s Talk Event!
The Event
Back for its 8th year, COWS and CMHA PEI invite you to celebrate the 8th Annual Moo Let’s Talk Day! Moo Let’s Talk Day has been held annually since 2018 and has prompted conversations, created awareness, and inspired generosity. To date, this event has raised over $207,829 in support of mental health services and programs offered through CMHA PEI.
The 8th annual event will take place in-store, once again at both COWS locations: COWS Creamery at 12 Milky Way, and 150 Queen Street in Downtown Charlottetown. We invite you all to come out to either location and choose your favourite COWS ice cream flavour (there are 32 in case you didn’t know). Moo Let’s Talk is a day to drop in, grab a scoop or two, and keep the conversation going for mental health. The scoops will be flying out the door, and you can help create impact by showing up, raising awareness and reducing the stigma surrounding mental health through conversation, posting to social media, and sharing your story or journey with mental health. 100% of proceeds from ice cream sales that day will go directly to CMHA PEI in support of mental health programs and services.
CMHA PEI staff will be on-site at both locations to distribute information on our programs and services and provide mental health support where needed. Honorary host of the event and long-time supporter of Moo Let’s Talk, Patrick Ledwell will be stopping by the Creamery location, and other special guests will be dropping in throughout the day! Ocean 100 will be Live On Remote at the Creamery from 2:00-6:00 pm and doing on-air interviews during that time. There will be opportunities in-store to make donations to CMHA PEI, and we will also be selling raffle tickets in-store for a chance to win a Gift Bag with assorted goodies! Tickets will be 1 for $5, or 3 for $10. Also, don’t forget to fill out a ballot for our door prize! Follow along over on our Facebook and Instagram pages, where we will be posting, and keeping the conversation Moo-ving all day!
This event directly impacts our Suicide Prevention and Life Promotion Programming, Peer Support Program, and the Learning, Training & Support Hub’s free mental health sessions. On top of this, these funds provide CMHA PEI staff the opportunity to attend Train the Trainer sessions. These sessions offer the skills and knowledge to instruct pieces of training including, Mental Health First Aid, ASIST Training, and safeTALK. Once trained, our staff can then teach this critical mental health training in our Island communities to individuals, organizations, businesses, first responders, medical personnel, and others who engage with our vision of mental health for all.
JOIN US On Friday, March 7th, from 11:00 am – 8:00 pm, “Let’s Talk Until the COWS Come Home”, enjoy some ice cream, and keep the conversation going about the importance of our mental health and well-being.
When: March 7th from 11 AM – 8 PM
Where: COWS Creamery at 12 Milky Way & 150 Queen Street Location Downtown Charlottetown
What: Eat Ice Cream and “talk until the cows come home” all while impacting the reduction of stigma surrounding mental health, raising awareness, and supporting mental health initiatives at CMHA PEI.
Other Ways to Support the Event
Make A Donation
Mental health matters now more than ever, and with this event, it is the hope of COWS and CMHA PEI to encourage conversations, decrease stigma and raise funds in support of mental health initiatives across PEI. If you can’t make it to the event, but still wish to support Moo Let’s Talk Day we ask, that if you can, make a donation! Click HERE to donate online or call us at (902) 566-3034.
Hang Posters
Download and print a copy of a Moo Let’s Talk poster and hang it in your workplace prior to the event to encourage staff to partake. You can also hang a poster at your local gym or grocery store to help spread the word. This year’s poster includes a QR code directly linked to our donation page for anyone who can’t make it in for an ice cream cone but still wishes to participate by making a donation!
Click Here to View and Download the Poster!
Become A Sponsor
It’s not too late to become a sponsor! Check out our MLT SPONSORSHIP PACKAGE- 2025.
Social Media
Tag us and COWS in your posts, stories, and reels, to join in on the conversation through social media!
Instagram: @cmha_pei @cowsicecream
Facebook: @CMHAPEI @COWS
Twitter: @cmha_pei @COWSIceCream
Use #MooLetsTalk and #MentalHealthMatters and share how you’re enjoying your ice cream while keeping the conversation going about mental health!
IT’S NOT JUST A FUNDRAISER!
MOO LET’S TALK is an annual fundraising event and general awareness campaign hosted by COWS Inc. Parodied after the popular Bell Let’s Talk, Moo Let’s Talk is designed to encourage people to talk about their mental health, seek help if they need it, and raise funds for mental health programs and services delivered in the province of Prince Edward Island.
Background of the Event
Moo Let’s Talk Day is an event developed from an idea presented to COWS and CMHA-PEI by a family member of Jason Driscoll. Jason was a COWS team member. He loved the job and his coworkers, many of whom became his close friends. He made a lasting impression on everyone he met and was an accomplished, loving and passionate 21-year-old with a seemingly laid-back outlook on life. However, Jason was struggling with his mental health, unknown to his family and friends. Jason died by suicide in May of 2017. His friends and family decided to share his story to encourage those experiencing mental health concerns to reach out for help.
Jason’s cousin, Meg Campbell, approached CMHA-PEI and COWS with an idea. She envisioned COWS hosting an event that would encourage people to eat ice cream, talk about mental health, and share experiences. The event would raise money to support CMHA-PEI, help support suicide prevention efforts, create a conversation around mental health and encourage people to reach out for support when they needed it.
COWS, CMHA-PEI, and Jason’s family and friends came together to host the first Moo Let’s Talk Day on March 1st, 2018. Since then, Moo Let’s Talk has become an annual event, with all proceeds from ice cream sales being donated to CMHA-PEI. Each year there are new and exciting ways to encourage everyone to keep the conversation going. To date, the campaign has raised over $207,829 in support of CMHA-PEI.
2025 Press Release
CONTACT INFORMATION
Brian Tremblett
Fund Development Coordinator
Office – (902) 628-3668
Cell – (709) 424-7901
PRESS & MEDIA CONTACT
Lori Morris
Communications Coordinator
(902) 393-6416
Moo Let’s Talk Day Presented by COWS INC.
2025 Moo Let’s Talk Day Sponsors
Silver Level Sponsor
Bronze Level Sponsor
