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Moo Let’s Talk

Join Us for The 6th Annual Moo Let’s Talk Event!

Take a minute to watch our friend Patrick Ledwell fill you in on this year’s campaign.  It’s going to be udderly fantastic!

The Event

For the first time since 2020, COWS and CMHA PEI invite you back in-store to participate in the 6th Annual Moo Let’s Talk Day! Moo Let’s Talk Day has been held annually since 2018 and has prompted conversations, created awareness, and inspired generosity. To date, this event has raised over $146,000 in support of mental health services and programs offered through CMHA PEI.

The 6th annual event will return from the pasture, and back to its roots! Moo-ving the event back in-store at both COWS locations: COWS Creamery at 12 Milky Way, and 150 Queen Street in Downtown Charlottetown. We invite you all to come out to either location and choose your favourite COWS ice cream flavour (there are 32 in case you didn’t know 😮). Ice cream cones will be available for purchase, and all proceeds will be donated to CMHA PEI in support of mental health programs and services.

CMHA PEI staff will be at both locations to distribute information on our programs and services and mental health supports on PEI. Host of the event and long-time supporter of Moo Let’s Talk, Patrick Ledwell, will be on-site along with numerous “celebrity scoopers.” There will also be opportunities in-store to make donations to CMHA PEI. Anyone who donates $10 or more on the day of the event, either in person or online, will be entered into a draw for a COWS Gift Basket valued at over $200. We will also go Live from our Facebook page:  at the top of every hour starting at noon and there will be a live remote at the Creamery with Stingray Radio from 2:00-6:00 pm.

This event directly impacts our programs like Peer Support, and the Learning, Training & Support Hub. On top of this, these funds allow CMHA PEI staff the opportunity to attend Train the Trainer sessions. These sessions offer our staff the skills and knowledge to instruct pieces of training including Mental Health First Aid, ASIST Training, safeTALK, and more. Once trained, our staff can then teach this critical mental health training in our Island communities to individuals, organizations, businesses, first responders, medical personnel, and others that engage with our vision of mental health for all.

JOIN US On Friday, March 24th, from 11:00 am -7:00 pm, “Let’s Talk Until the COWS Come Home”, enjoy some ice cream cones, and keep the conversation going about the importance of our mental health and well-being.

When: March 24th from 11 AM – 7 PM

Where: COWS Creamery at 12 Milky Way & 150 Queen Street Location Downtown Charlottetown

What: Eat Ice Cream Cones and “talk until the cows come home” while supporting mental health initiatives at CMHA PEI.

Other Ways to Support the Event

Make A Donation

Mental health matters now more than ever, and with this event, it is the hope of COWS and CMHA PEI to encourage conversations, decrease stigma and raise funds in support of mental health initiatives across PEI. If you can’t make it to the event, but still wish to support the Moo Let’s Talk Campaign we ask, that if you can, make a donation to help us in our efforts!  Click HERE to donate online or call us at (902) 566-3034.

Hang Posters

Download & print a copy of a Moo Let’s Talk poster, & hang it in your workplace prior to the event, to encourage staff to partake. Hang a poster at your local gym, or grocery store to help spread the word. This year’s poster includes a QR code directly linked to our donation page for anyone who can’t make it in for an ice cream cone, but still wishes to participate by making a donation!

Click Here to Download Poster!

Become A Sponsor

It’s not too late to become a sponsor!  Check out our MLT SPONSORSHIP PACKAGE- 2023.

Social Media

Tag us and COWS in your posts, stories, and reels, to join in on the conversation through social media!

Instagram:  @cmha_pei @cowsicecream  

Facebook:  @CMHAPEI @COWS

Twitter: @cmha_pei @COWSIceCream   

Use #MooLetsTalk and #MentalHealthMatters and share how you’re enjoying your ice cream while keeping the conversation going about mental health!


MOO LET’S TALK is an annual fundraising event and general awareness campaign hosted by COWS Inc. Parodied after the popular Bell Let’s Talk, Moo Let’s Talk is designed to encourage people to talk about their mental health, seek help if they need it, and raise funds for mental health programs and services delivered in the province of Prince Edward Island.

Background of the Event

Moo Let’s Talk Day is an event developed from an idea presented to COWS and CMHA-PEI by a family member of Jason Driscoll. Jason was a COWS team member. He loved the job and his coworkers, many of whom became his close friends. He made a lasting impression on everyone he met and was an accomplished, loving and passionate 21-year-old with a seemingly laid-back outlook on life. However, Jason was struggling with his mental health, unknown to his family and friends. Jason died by suicide in May of 2017. His friends and family decided to share his story to encourage those experiencing mental health concerns to reach out for help.

Jason’s cousin, Meg Campbell, approached CMHA-PEI and COWS with an idea. She envisioned COWS hosting an event that would encourage people to eat ice cream, talk about mental health, and share experiences. The event would raise money to support CMHA-PEI, help support suicide prevention efforts, create a conversation around mental health and encourage people to reach out for support when they needed it.

COWS, CMHA-PEI, and Jason’s family and friends came together to host the first Moo Let’s Talk Day on March 1st, 2018. Since then, Moo Let’s Talk has become an annual event, with all proceeds donated to CMHA-PEI. Each year there are new and exciting ways to encourage everyone to keep the conversation going. To date, the campaign has raised over $146,000 in support of CMHA-PEI.



Brian Tremblett

Fund Development Coordinator

[email protected]

Office – (902) 628-3668

Cell – (709) 424-7901


Lori Morris

Communications Coordinator

[email protected]

(902) 393-6416

Community Partners

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